BackArtwork Guidelines

Artwork should be supplied as a print quality pdf with 5mm bleed. (If we are printing letterpress, it should be a vector file saved as a pdf.)

  • Borders                       It is very difficult to trim seeded paper accurately and there can be slight movements in the guillotine while it is being cut, due to the relatively soft nature of the paper. This is normally not a problem and any slight variations would be totally unnoticeable. However, if artwork extends close to the edge of the finished size, the variations can be more obvious. We recommend borders, text and other significant artwork items are kept at least 3mm or 4mm from the edge of the finished size.
  • Reverse type               Avoid small reverse type (8pt and above should be OK)
  • For offset printing      Avoid large areas of solid dark colour as these are more prone to surface picking during printing (especially for solid spot/PMS/Pantone colours as these require a lot of ink to be laid down at the same time, often with no screen)
  • avoid thumbnail images as reproduction of the fine detail will be lost with the use of a coarse screen
  • ensure all artwork elements are consistent eg for a CMYK print, all artwork elements should be CMYK, including any logos etc
  • Artwork produced in Microsoft Word even if supplied as a pdf can only be used if we are inkjet printing

Remember, the end result will not look like a glossy magazine. It will look like it has been printed on a matt, handmade paper with a natural or slightly earthy feel… ie the print will be commensurate with the style of paper. Creative artwork design can further enhance this positive aspect of the seeded paper.